At Acast I had my first experience as a leader of leaders. My mission was to offload the CPTO from his leadership and staffing responsibilities for the Product area - so to enable him to focus on innovation and strategy: restructure, scale and internationalise the already big Product area, after the acquisition of Pippa, through which we expanded in the US.
Product & Strategy
Launched a new platform for podcast creators to get actionable insights, optimise their content and increase monetisation opportunities, as well as to equip brands with ad technology to target in-podcast conversations instead of individual users
Spearheaded strategic innovation partnerships with key podcasting networks and content creators, expanding Acast's user base and revenue streams
Supported the insight provided by the Data team with UX-driven research, to inform and develop Product strategy and roadmap
Reached 860 million listeners in 2020, marking strong growth even though the advertising market suffered a massive dip due to Covid US revenue increased over 50% over the year 2020
Leadership
Led and coached leaders in the Product department (Product Management, Product Design and Customer Experience) for a total of 16 between direct and indirect reports
Introduced global seniority levels, redefined Product areas, rejuvenated legacy processes, promoted workshops and activities for teams to bond, establish trust, restructure and redefine their domains
Created a solid pipeline of candidates and appointed senior roles in Product, Design and CX
Introduced the Thunderdome, a stakeholder-led, empathy-based prioritisation framework that I had previously designed
Held company-wide workshops about transitioning from working in silos to planning cross-functionally through big room planning and maintaining transparent backlogsned
